As any parent with an iPhone or an iPod Touch knows, mobile apps (手機軟件) can be an engaging and entertaining experience for kids. Now, a new study of PBS Kids suggests that the experience can be an educational one as well.
The study, which was administered by PBS under a grant from the Department of Education, first tested the vocabulary level of a group of 90 Title 1 school children, aged 3 to 7. Then, the children were each given two weeks with an iPod Touch loaded with the Martha Speaks Dog Party app created by PBS Kids.
The study monitored how the children used the iPod, during what hours, and in what context. On average, the study found that kids played with the iPod Touch for a total of 5 hours across the two weeks, with half that time spent playing the Martha Speaks app. At the end of the two week trial, the children were given another vocabulary test, which revealed an increase in vocabulary acquisition by as much as 31 per cent.
The study findings are particularly useful as smart phones and mobile devices have become increasingly popular among families and parents are faced with a proliferation of mobile apps designed for kids. According to a recent Nielsen study, smart phone usage is 12% higher in households with children than other households.
“Mobile apps can be a great learning tool in the hands of children,” said Lesli Rotenberg, SVP, Children’s Media, PBS. “This research is important in helping to better understand and guide the development of new apps that improve the value of children’s screen time with significant educational outcomes.”
So what does it all mean? Well, at the very least it will help parents get over that guilty feeling when they hand over their iPhone or iPod Touch for a little peace and quiet. At best, it provides more evidence that mobile devices and apps do indeed have educational value and could be an important part of the child-learning process for many years to come.
1.What Lesli Rotenberg said in the fifth paragraph suggests that .
A. he has a positive attitude towards mobile apps
B. he thinks children should never use smart phones
C. he is doubtful about mobile apps designed for children
D. he thinks parents should be careful with mobile apps for children
2.The underlined sentence in the last paragraph implies that .
A. parents will feel more comfortable giving kids iPhone or iPod Touch
B. parents will know what kind of mobile phones are suitable for kids
C. parents will know what children do with mobile phones
D. parents can watch over their children now and then
3.What would be the best title of the text?
A. The popularity of smart phones among kids
B. The entertaining function of smart phones
C. Smart phones make kids learn more.
D. It’s too early for kids to use smart phones
1.A
2.A
3.C
【解析】
試題分析：可知本文講述的是手機軟件對孩子學習的積極的影響，讓孩子的詞匯量增加，讓孩子學會了更多的知識。
1.A 推理題。根據本段This research is important in helping to better understand and guide the development of new apps that improve the value of children’s screen time with significant educational outcomes.”可知他對于手機軟件的學習功能是持肯定的態度的。故A正確。
2..A 推理題。根據本句Well, at the very least it will help parents get over that guilty feeling when they hand over their iPhone or iPod Touch for a little peace and quiet.可知原來父母親為了求的安靜而把手機給孩子玩耍。現在這個研究發現玩手機對孩子的學習是有好處的。這就給這樣做的父母親一個安慰。故A正確。
3.C 主旨大意題。根據文章第一段As any parent with an iPhone or an iPod Touch knows, mobile apps (手機軟件) can be an engaging and entertaining experience for kids. Now, a new study of PBS Kids suggests that the experience can be an educational one as well.可知本文講述的是手機軟件對孩子學習的積極的影響，讓孩子的詞匯量增加，讓孩子學會了更多的知識。故Ｃ正確。
考點：考察議論文
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Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf． Colouring, for example, varies according to what the producers are trying to sell．Health foods are packaged （包裝） in greens, yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推銷） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package． B．The price of the product．
C．The colour of its package． D．The brand name of the product．
The underlined part “the colours turned the customers off”（in Par A．3 ） means that the colours _____．
A．attracted the customers strongly B．had weak effects on the customers
C．tricked the customers into shopping D．caused the customers to lose interest
Which of the following is the key to the success in product sales?
A．The way to promote goods． B．The discovery of a genius．
C．The team to produce a good product． D．The brand name used by successful producers．
Which of the following would be the best title for this text?
A．Choice of Good Products B．Disadvantages of Products
C．Effect of Packaging on Shopping D．Brand Names and Shopping Tricks
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We have designed all our bank cards to make your life easier .
How to use your Nat West Servicecard .
As a Switch card , it lets you par for all sorts of goods and services , wherever you see the Switch logo(標志；標識). The money comes straight out of your account, so you can spend as much as you like as long as you have enough money ( or an agreed overdraft (透支) to cover it . It is also a cheque guarantee (擔保 ) for up to the amount shown on the card . And it gives you free access to your money from over 31,000 each machines across the UK.
How to use your Nat West Cashcard
You can use your Cashcard as a Solo card to pay for goods and services wherever you see the Solo logo . It can also give you access to your account and your cash from over 31,000 cash machines nationwide . You can spend or withdraw (提取 ) what you have in you account , or as much as your agreed overdraft limit .
Using your cards abroad
You can also use your Servicecard and Cashcard when you＇re abroad . You can withdraw cash machines and pay for goods and services wherever you acc the Cirrus or Macatro logo displayed .
We take a commission charge (手續費 ) of 2.25% of cash withdrawal you make ( up to &4 ) and a commission .
Charge of 75 pence every time you use Maestro to pay for goods or services. We also apply a foreign-exchange transaction fee of 2.65%.
How to use your Nat West Credit Card
With your credit card you can do the following：
* Pay for goods and services and enjoy up to 56 days interest-free credit.
* Pay in over 24 million shops worldwide that display the Mastercard or Visa logos.
* Collect one AIR MILE for every ￡20 of spending that appears on your statement（結算單）.
（This does not include foreign currency or traveller’s cheques bought，interest and other charges.）
If you carry the Servicecard or the Cashcard.
A．you can use it to guarantee things as you wish
B．you can draw your money from cash machines conveniently
C．you can spend as much money as you like without a limit
D．you have to pay some extra money when you pay for services in the UK
If you withdraw ￡200 from a cash machine abroad，you will be charged .
A．￡4 B．￡4.5 C．￡5.25 D．￡5.3
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A．You have to pay back with interest within 56 days.
B．You will be charged some interest beyond two months.
C．You can use the card in any shop across the world.
D．You will gain one air mile if you spend ￡20 on traveller’s cheques.
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When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推銷） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
【小題1】Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package． | B．The price of the product． |
| C．The colour of its package． | D．The brand name of the product． |
| A．The way to promote goods． | B．The discovery of a genius． |
| C．The team to produce a good product． | D．The brand name used by successful producers． |
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
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Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf． Colouring, for example, varies according to what the producers are trying to sell．Health foods are packaged （包裝） in greens, yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver．
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective．
Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm． The size of a product can attract a shopper．But quite often a bottle doesn’t contain as much as it appears to．
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product．The founder of Pears soap, who for 25 years has used pretty little girls to promote （推銷） their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it．”
1.Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package． B．The price of the product．
C．The colour of its package． D．The brand name of the product．
2.The underlined part “the colours turned the customers off”（in Par A．3 ） means that the colours _____．
A．attracted the customers strongly B．had weak effects on the customers
C．tricked the customers into shopping D．caused the customers to lose interest
3.Which of the following is the key to the success in product sales?
A．The way to promote goods． B．The discovery of a genius．
C．The team to produce a good product． D．The brand name used by successful producers．
4.Which of the following would be the best title for this text?
A．Choice of Good Products B．Disadvantages of Products
C．Effect of Packaging on Shopping D．Brand Names and Shopping Tricks
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We have deaigned all our bank cards to make your life easier .
How to use your NatWest Servicecard .
As a Switch card , it lets you par for all sorts of goods and services , wherever you see the Switch logo . The money comes straight out of your account, so you can spend as much as you like as long as you have enough money ( or an agreed overdraft (透支) to cover it . It is also a cheque guarantee (擔保 ) for up to the amount ahown on the card . And it gives you free access to your money from over 31,000 each machines across the UK.
How to use your NatWest Cashcard
You can use your Cashcard as a Sulo card to pay for goods and services wherever you see the Solo logo . It can also give you access to your account and your cash from over 31,000 cash machines nationwide . You can spend or withdraw (提取 ) what you have in you account , or as much as your agreed overdraft limit .
Using your cards abroad
You can also use your Servicecard and Cashcard when you＇re abroad . You can witludraw cash machines and pay for goods and services wherever you acc the Cirrus or Macatro logo displayed .
We take a commission charge (手續費 ) of 2.25% of cash withdrawal you make ( up to &4 ) and a commission .
Charge of 75 pence every time you use Maestro to pay for goods or services. We also apply a foreign-exchange transaction fee of 2.65%.
How to use your Nat West Credit Card
With your credit card you can do the following：
* Pay for goods and services and enjoy up to 56 days interest-free credit.
* Pay in over 24 million shops worldwide that display the Mastercard or Viss logos.
* Collect one AIR MILE for every ￡20 of spending that appears on your statement（結算單）.
（This does not include foreign currency or traveller’s cheques bought，interest and other charges.）
1.If you carry the Servicecard or the Casheard , .
A．you can use it to guarantee things as you wish
B．you can draw your money from cash machines conveniently
C．you can spend as much money as you like without a limit
D．you have to pay some extra money when you pay for services in the UK
2.If you withdraw ￡200 from a cash machine abroad，you will be charged .
A．￡4 B．￡4.5 C．￡5.25 D．￡5.3
3.Which of the following is TRUE about using your NatWest Credit Card?
A．You have to pay back with interest within 56 days.
B．You will be charged some interest beyond two months.
C．You can use the card in any shop across the world.
D．You will gain one air mile if you spend ￡20 on traveller’s cheques.
4.The purpose of the passage is to show you how to .
A．play your cards right B．use your cards abroad
C．draw cash with your cards D．pay for goods with your cards
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