For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 50 .
Some are the 51 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 52 about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風玻璃) wipers may have better effect than door-hangers. Imagine, how 53 if you hire someone to be a walking ad or launch a T-shirt advertising, 54 , you can print your products on T-shirts of your 55 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 56 .
More grand ways are as follows: virtual showroom. Build a website to 57 a virtual showroom. Use it when people call to ask 58 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 59 effective, and in the long run, cheap. Nothing is quite as powerful as a public 60 that seizes the public’s attention. You can invite a band to give a performance.
61 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 62 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 63 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 64 is based on previous positive experiences.
50. A. content B. product C. individual D. style
51. A. strange B. common C. amusing D. perfect
52. A. description B. decision C. discussion D. permission
53. A. stupid B. funny C. impressive D. ridiculous
54. A. that is B. first of all C. as a result D. generally speaking
55. A. customers B. employers C. consumers D. employees
56. A. expensive B. valueless C. popular D. meaningless
57. A. refer to B. serve as C. stand for D. keep off
58. A. location B. business-hours C. salary D. details
59. A. unbelievably B. consequently C. accidentally D. occasionally
60. A. speech B. sport C. debate D. performance
61. A. For example B. Moreover C. However D. To be exact
62. A. create B. change C. imagine D. overuse
63. A. production B. friendship C. management D. business
64. A. information B. relationship C. pronunciation D. achievement
科目：高中英語 來源：2013屆山西省沂州市高二下學期聯考英語試卷（B卷）（解析版） 題型：閱讀理解
Last night I had the best gift ever.
My older son was reading a detective novel while my younger son was reading fairy tales. They were each in different rooms, engrossed in their books with no TV, music or anything else distracting (使分心) their attention.
I read a lot during my childhood, curling (蜷縮) up in sofa or lying in bed. Like anyone else, I had lots of other interests, but once I discovered reading, I really enjoyed it. I read everything — books, magazines, newspapers, even the back of food packages if there was nothing else to read at the moment. I must thank my parents for their love of reading. Longing for more information and knowledge, my parents were always reading a lot.
Today’s children are provided with a variety of choices. It is so easy for them to become uninterested in reading and to view it as boring, uncool and unnecessary. There are TVs with astonishing choices of programs; there are MP3 players with thousands of songs at their fingertips; there are the Internet and mobile phones.
I’ve told my sons that reading comes with information, understanding and connection, each of which will help them at every stage in their lives now and forever. So when my sons were reading their books last night, I watched them, noticing them put a bookmark into their books. That’s the most amazing gift that I have ever received.
1.The best title for this passage is _____.
A. My Two Sons B. An Amazing Gift
C. My Favorite, Reading D. Let’s Read Together
2.The phrase “engrossed in” in the second paragraph can be replaced by “_____”.
A. connected by B. separated by
C. devoted to D. worried about
3.What does the author think of TVs, MP3 players, the Internet and mobile phones?
A. They are boring, uncool and unnecessary.
B. They are too expensive for a family to afford.
C. They might distract children’s attention.
D. They might enrich children’s lives and make them happy.
4.According to the passage, the author’s best gift is _____.
A. her sons’ love for reading B. reading books alone
C. bookmarks from her sons D. having a happy family
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科目：高中英語 來源：浙江省舟山市2010屆高三高考模擬試題（英語） 題型：閱讀理解
第二部分：閱讀理解（第一節20小題，第二節5小題；每小題2分，滿分50分）
第一節：閱讀下列短文, 從每題所給的四個選項 (A、B、C和D) 中, 選出最佳選項。
Being interested in a theme park since the time that I was a child, I have learned a thing or two over the years about packing for a day of fun. A trip to a theme park is always a adventure, but if you’re not prepared, your day of fun could easily turn into a tiny little nightmare(噩夢). It is important to pack long sleeved(帶袖的) shirts or jackets for all members of your family. I is also a good idea to pack an extra pair of socks for each member of the family, especially the children, as those wonderful water rides can be fun, but wet socks that won’t dry aren’t so much fun.
You don’t want to pack too much food, as you will probably want to experience at least some of the food offered at the theme park of your choice(that’s half of the fun), but it’s always a good idea to bring some energy increasing snacks, such as fruit,trail mix,etc. This can mean the difference between spending a lot of money on snacks or a little money on one or two good meals.
Theme parks,while fun and exciting, can wear a person out,especially a child, so it’s important to keep hydrated(含水的). I would suggest packing one bottle of water per person, and possibly a couple of cans of soda or bottles of juice as well.
It’s a good idea to have at least two cell phones or even a set of “walkie-talkies” in the event that your family gets,separated in the park. It’s a good idea to give one of these things to the children and one to the parents and make sure that each of them knows how to use it. This could be the difference between trouble and a happy ending,
1.You should get well prepared before going to a theme park__________.
A. because the trip always costs much money
B.because there are always too many people in a theme park.
C. so as not to suffer from bad dreams when going back
D.so as to cut down your trip expenses and have more fun
2.From the passage, we can know_______________.
A.the author was fond of visiting theme parks when he was a child
B.wearing wet socks in a theme park will bring children much fun
C.it is terrible to have a taste of the food offered in a theme park.
D. we’d better bring enough food, clothing and water when going to a theme park
3.What does th underlined part”walkie-talkies” in the last paragraph probably refer to?
A. A kind of transportation tool B.A kind of musical instrument
C.A kind of CDplayer D.A kind of phone
4.How many types of things does the author advise us to pack for day trips to a theme park?
A Three B.Five C.Six D. Eight
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科目：高中英語 來源：浙江省09-10學年高一下學期期中考試（英語） 題型：閱讀理解
Going home for Christmas is a tradition of the holiday season. No matter where you may be the rest of the years, being at “home” with your family and friends for Christmas is a “must”. The Thanksgiving and Christmas holidays are the busiest times of the year at airports, train stations and bus stations. It seems that all America is on the move and Americans are on their way to spend the holidays with their loved ones.
This means that the house will be full of cousins, aunts and uncles that might not see each other during the year. Everyone joins in to help in the preparation of the festival. Some family members get to choose a Christmas tree to buy and bring home. Others decorate the house or wrap presents. And of course, each household needs to make lots of food!
At Christmas Eve gatherings adults have eggnog, which is made of cream, milk, sugar, eggs and brandy. Plenty of eggnog or hot cocoa is on hand in colder climates for carolers, or people who go from house to house sing Christmas carols to their neighbors.
Long ago, each child hung a stocking, or sock, over the fireplace. Santa entered down the chimney and left candy and presents inside the socks for the children. Today the tradition is carried on, but the socks are now large red sock-shaped fabric bags still called stockings. Each child can’t wait to open his or her eyes to see what Santa has left in the stocking.
Giving gifts is a Christmas tradition. However, in recent years, more and more people have complained that Christmas is too commercialized(商業化) especially in large cities. Store owners begin advertising and decorating very early in hopes of selling more goods. Some people believe that the origin of Christmas has been lost.
46．It is a traditional custom for Americans ____________.
A．to buy Christmas trees and bring them to churches for Christmas
B．to drink beer on Christmas Eve
C．to go home for Christmas with their family and relatives
D．to hung stockings on the chimney
47．The underlined word “eggnog” in the third paragraph is a kind ____________.
A．drink B．food C．egg D．present
48．Each child hung a stocking over the fireplace in order to____________.
A．get some eggnog B．have a look at Santa
C．get some candy and presents D．get some money from his/ her parents
49．The last paragraph wants to tell us that ____________.
A．giving gifts is a Christmas tradition B．giving gifts is getting more and more commercialized
C．store owners hope to get more presents D．people think there will be no Christmas in the future
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科目：高中英語 來源：廣東省湛江市2009-2010學年度高一級第二學期第一次月考（英語） 題型：閱讀理解
The most important holiday in spring, especially for Christians, is Easter. This Christian holiday is not on the same date every year，but it’s always on a Sunday. It can be any Sunday between March 22 and April 25. Many people celebrate Easter by buying new clothes. Children celebrate by hunting for colored eggs that their parents have hidden around the house. People also give Easter baskets filled with candy and other goodies to one another to celebrate the day.
But the holiday is more than new clothes and good things to eat. On Easter, many people go to church to celebrate Jesus’ resurrection（復活）from the dead. Most people color Ester eggs. Some people hide them. Others just eat them. But no matter what one does with Easter eggs，they are an important Easter tradition throughout the Western world. People from many different cultures celebrate Easter. In both America and Belgium, children look for Easter eggs hidden on lawns and in bushes. In America, children believe the eggs are hidden by the Easter bunny (兔子).But in Belgium, the hidden eggs are supposed to have fallen from church bells. In Bulgaria (保加利亞), red Easter eggs are lucky in churches. Bulgarian families also hit these Easter eggs together to see whose is the strongest. The winner looks forward to good fortune that year. Still dozens of other Easter traditions exist. In parts of Austria，for example，children sing from door to door and are rewarded with colorful eggs.
56. Easter comes _______.
A. on the same date every year B. on Sunday on March 22
C. on Sunday on April 25 D. on a Sunday between March 22 and April 25
57. To celebrate Easter, people ___________.
A. go shopping, hide colored eggs and children hunt for them
B. give Easter baskets filled candy and goodies to one another
C. buy new clothes, hide colored eggs and children look for them around the house
D. both B and C
58. For Christians the more important thing to do on Easter is________.
A. going to church to celebrate Jesus’ resurrection
B. buying new clothes
C. eating delicious food and paint color eggs
D. exchange beautiful gifts each other
59. People from different cultures have different ideas about Easter egg _________.
A. In both American and Belgium, children hunt for Easter eggs hidden in rooms and in bushes
B. In Belgium, the hidden eggs are thought to have fallen from doorbells
C. In American, children believe the eggs are hidden by the Easter bunny
D. In America, the hidden eggs are supposed to have fallen from doorbells
60. In some places of Austria, children sing from door to door for_______.
A. blesses B. Easter eggs C. candy and goodies D. Easter bunny
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科目：高中英語 來源：上海市黃浦、嘉定區2010屆高三下學期模擬聯考英語試卷 題型：完型填空
III. Reading Comprehension
Section A
Directions: For each blank in the following passages there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
Many times when our new husbands and wives enter our lives, they need to accept another love that is already there. A lot of us have pets and they are a huge part of our __50__. Some may not want these loved ones absent from our most __51__ moment of getting married. There are many things you can do to your pets to be __52__ included in your wedding and not have the event turn into a __53__. Let's talk about how you can have a pet friendly wedding!
First things first, some people may be allergic（過敏）to pets and this does have to be taken into consideration when you're thinking of __54__ your dog, cat or other pet in the wedding activities. The __55__ thing you want to do is have sneezing guests that are miserable the whole time they are at your wedding. __56__ you may want to plan an outdoor wedding so that the pet dander（毛屑）does not become an issue it would be if __57__ indoors.
Next, set aside an area where pets will be kept out in the open and __58__ but still away so not to spoil the wedding ceremony. If the pets are __59__ and used to being around other pets, allow the pets to play together. Also, you should ask anyone that has a pet __60__ at the wedding to sit towards the back and away from anyone that may have allergies.
And last but not least, not only will you have to plan a special meal for your __61__ guests, you'll also want to make sure there's plenty of food and water for any pets present. Although this may be a bit __62__, you may want to allow only certain types of animals to attend the wedding activities. __63__, if you have a dog, perhaps only allow guests that also have dogs. Obviously you will not want aggressive pets possibly to __64__ any part of the event. I'm sure you are not going to want to walk through the crowd to pets fighting in the background.
50.A. lives B. homes C. marriages D. families
51.A. lively B. important C. attractive D. representative
52.A. safely B. blindly C. smoothly D. uncertainly
53.A. dream B. comedy C. legend D. disaster
54.A. feeding B. raising C. including D. attending
55.A. last B. only C. other D. similar
56.A. However B. Furthermore C. Therefore D. Meanwhile
57.A. held B. trapped C. participated D. celebrated
58.A. at risk B. in sight C. for fun D. by hand
59.A. healthy B. energetic C. sociable D. sensitive
60.A. alert B. angry C. present D. disappointed
61.A. human B. formal C. party-animal D. animal-loving
62.A. tough B. silly C. serious D. common
63.A. In general B. By contrast C. In conclusion D. For instance
64.A. attend B. witness C. worsen D. interrupt
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