D
Taste is suc．h a subjective matter that we dori't usually conduct preference tests for food． The most you can say about anyone's preference is that it's one person's opinion．But because the two bigcola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we've wondered how big arole taste-preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
we inwited staff wolunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke．or Diet Pepsi．These were people who thought they'd have no trouble telling their brand from the oLher brancl．
We eventuallv located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．rOVe asked them to tell us whether each sample wa．s Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices \~-ith what mere guesswork could have accom-plished．
Getting all four samples right was a tough test, biit not too tough, we thought, for people whobelieved they could recognize their brand． In the end, only 7 0ut of 19 regular cola drinkers correct-ly identified their brand of choice in all four trial．s． The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all'four samples vrrong． Overall, hal．f theparticipants did about as well on the last round of tasting as on the first, so tiredness, or taste burn-out, was not a factor． Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
71．According to the passage the preference test was conducted in order to______
A．show that a person's opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person's drinking
D．reveal which cola is more to the liking of the dr-inkcrs
72．The statistics recorded in the preference tests show that
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people's tastes differ from one another
D．Coca-Cola and Pepsi are people's two most favorite drinks
73．It is implied in the first paragraph that______
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
74．The underlined word "bumout" here refers to the state of ．
A．being seriously bumt in the skin
B．being badly damaged by fire
C．being unable to bum for lack of fuel
D．being unable to function because of too much use
75．The author's purpose in writing this passage is to ．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control'of colas
C．show that taste preference is highly subjective
D．a(chǎn)rgue that taste testing is an important marketing strategy
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科目：高中英語(yǔ) 來(lái)源：山東省濰坊市2010年高考模擬訓(xùn)練 A 英語(yǔ) 題型：閱讀理解
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi. Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting all four samples right was a tough test but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
71. According to the passage the preference test was conducted in order to___________.
A.show that a person’s opinion about taste is mere guesswork
B.compare the ability of the participants in choosing their drinks
C.find out the role taste preference plays in a person’s drinking
D.reveal which cola is more to the liking of the drinkers
72. The statistics recorded in the preference tests show that____________.
A.there is not much difference in taste between Coca-Cola and Pepsi
B.few people had trouble telling Coca-Cola from Pepsi
C.people`s tastes differ from one another
D.Coca-Cola and Pepsi are people`s two most favorite drinks
73.It is implied in the first paragraph that __________
A.the competition between the two colas is very strong
B.blind tasting is neccssary for identifying fans
C.the purpose of taste test is to promote the sale of colas
D.The improvement of quailty is the chief concern of the two cola companies
74.The underlined word "burnout" here refers to the state of __________
A.being seriously burnt in the skin
B.Being badly damaged by dire
C.Being unable to burn for lack of fuel
D.Being unable to function because of too much use
75.The author`s purpose in writing this passage is to __________
A.emphasize that taste and price are closely related to each other
B.Recommend that blind tasting be introduced in the quality control of colas
C.Show that taste preference is highly subjective
D.Argue that taste testing is an important marketing strategy
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科目：高中英語(yǔ) 來(lái)源：吉林省長(zhǎng)春市2010屆高三期中聯(lián)合考試英語(yǔ)試題 題型：閱讀理解
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising cost for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers “seemingly unreasonable resistance to the product”. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons. However, this was confirmed by one of motivation research's classic studies, one often cited（引用）in the trade.
Mason Haire, professor of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the bands or amounts specified. The seventh item, in the fifth place on both lists, read “1 Ib. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman（“personality and character”）who would draw up（制定）that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife. No one in the other group drew such a conclusion about the house-wife who intended to buy regular coffee.
53. In this instance, the purpose of motivation research was to discover .
why people drink coffee
B. why instant coffee was successful
C. why regular coffee was successful
D. the real reason why people would not buy instant coffee
54. This investigation indicates that .
50 percent of housewives are lazy
B. housewives who use instant coffee are lazy
C. many women believe that wives who use instant coffee are lazy
D. wives who use regular coffee are good planners
55. On the results of this test, the producers probably revised their advertising to show a .
lazy housewife using regular coffee
B. hard-working housewife using instant coffee
C. lazy housewife using instant coffee
D. man obviously enjoying the taste of instant coffee
56. It is implied but not stated that .
A. Despite its advantages, most people dislike instant coffee because of its taste.
B. The advertising cost for instant coffee was greater than for regular coffee.
C. Very often we do not know the real reasons for doing things.
D. Taste is the principal factor in determining what we buy.
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科目：高中英語(yǔ) 來(lái)源：20102011學(xué)年廣東省高一下學(xué)期期中考試英語(yǔ)試題 題型：閱讀理解
Some people love eating food right after it is cooked. I prefer food just take out from the freezer. Fruit, candy, nuts, chocolate, cake with butter cream frosting(糖霜),even peas, all of them taste delicious when frozen. In fact, I often eat them that way.
I was a kid when I picked up the habit. In my family, lots of things were thrown into the freezer —finally, two freezers—to prevent them from going bad. Among them were some of the candies my sisters and I had collected on Halloween.
If we eat when they are still warm, we’ll find ourselves taking the cookies more than we should. It’s better if we can put them into the freezer and wait. That way we’ll eat less and enjoy them more because they are hard and chewing becomes a slower, more patient effort. That’s the point about frozen butter-cream frosting. Put it in your mouth at room temperature, and it’s gone very quickly. But when it’s frozen, you can enjoy the taste much longer as it melts(融化) in your mouth.
The freezer treats a lot of fruits kindly. Take frozen grapes for example, I keep a bowl of grapes in my freezer. They become a little icy, and somehow their sweetness is improved. They are perfect and healthy dessert(點(diǎn)心).This is the same with oranges, apples, bananas…You might think bananas would get super-hard when frozen. Wrong! They become cool, creamy and sweet. If you have wisely covered some or all of the bananas with melted chocolate before putting them into the freezer, they will have a double taste.
As long as you aren’t eating anything that truly has to be hot, go ahead and experiment.
1. What is the passage intended to tell us ____________.
A. Fruit should be frozen before one eats it. B. Frozen food is better than hot food.
C. The author prefers frozen food. D. Hot food is not healthy.
2.The author began to enjoy frozen food when he _________.
A. was young B. learned cooking C. got married D. got a fever
3. Why does the author NOT advise us to take hot cookies?
A. Because they need more time to prepare.
B. Because the taste is not good when they are hot.
C. Because they are too delicious to avoid our overeating.
D. Because we may eat them quickly and enjoy them less.
4.What does the underlined word “it” in the third paragraph refer to?
A. The taste B. Butter cream C. The cookie D. Frozen butter cream frosting
5. Which of the following is the advice the author gives on eating fruit?
A. Make bananas hard. B. Keep grapes in a bowl.
C. Mix kinds of fruits together. D. Add melted chocolate to bananas.
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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising cost for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers “seemingly unreasonable resistance to the product”. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons. However, this was confirmed by one of motivation research's classic studies, one often cited（引用）in the trade.
Mason Haire, professor of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the bands or amounts specified. The seventh item, in the fifth place on both lists, read “1 Ib. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman（“personality and character”）who would draw up（制定）that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife. No one in the other group drew such a conclusion about the house-wife who intended to buy regular coffee.
53. In this instance, the purpose of motivation research was to discover .
why people drink coffee
B. why instant coffee was successful
C. why regular coffee was successful
D. the real reason why people would not buy instant coffee
54. This investigation indicates that .
50 percent of housewives are lazy
B. housewives who use instant coffee are lazy
C. many women believe that wives who use instant coffee are lazy
D. wives who use regular coffee are good planners
55. On the results of this test, the producers probably revised their advertising to show a .
lazy housewife using regular coffee
B. hard-working housewife using instant coffee
C. lazy housewife using instant coffee
D. man obviously enjoying the taste of instant coffee
56. It is implied but not stated that .
A. Despite its advantages, most people dislike instant coffee because of its taste.
B. The advertising cost for instant coffee was greater than for regular coffee.
C. Very often we do not know the real reasons for doing things.
D. Taste is the principal factor in determining what we buy.
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