Question

根據短文內容，從短文后的選項中選出能填入空白處的最佳選項。選項中有兩項為多余選項。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
【小題1】_ Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
【小題2】_ Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—because we think of blue as safe, and white as calm.
_【小題3】 But quite often a bottle doesn’t contain as much as it appears to.It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: _【小題4】 The founder of Pears soup, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “_【小題5】”

A．It’s not enough to have a good product.

B．Coloring, for example, varies according to what the producers are trying to sell.

C．Any fool can make soup, but it takes a genius to sell it.

D．The colors tricked the customers into shopping.

E. The size of a product can attract a shopper.
F. A good product is an advantage.
G. The colors turned the customers off.

Answer 1

【小題1】B
【小題2】G
【小題3】E
【小題4】A
【小題5】C

解析試題分析：本文敘述了產品都注重包裝的顏色，因為顏色能給人不同的感覺和心情，如果人們不喜歡這種顏色他們就很少買那種產品，因此商家特別重視產品的包裝。花去大量的成本，人們認為沒有好的包裝就沒有足夠好的產品。
【小題1】根據Health foods are packaged in greens, yellows or browns可知選B。
【小題2】根據it didn’t sell well, because the color made the product look weak and ineffective. 有些顧客根據顏色來選商品，所以拒絕買他們不喜歡的顏色，故選G。
【小題3】根據But quite often a bottle doesn’t contain as much as it appears to.這是對于第一句的舉例，故選E。
【小題4】根據70 percent of the total cost of the product itself on packaging!
可以推出沒有好的包裝就沒有好的產品，故選A。
【小題5】根據這里還說包裝的重要性，故選C。
考點：信息匹配。
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